Job Objective:

An art director works on the entire look and visual concept of a project. This may refer to coordinating the images and the text of a print ad or creating the look' of a magazine. An essential part of films, art directors work on set designs - for events and stage productions as well

Skills Required:

• Proficiency in software like Adobe Photoshop. Illustrator and Quark Xpress
• Good spatial sense
• Strong visualization Skill
• Good communication skill
• Leadership qualities

Field Of Study:

• A study of graphic design, photography and drawing is essential
• Knowledge of designing software, too, is required.
• Before applying for a job, make a portfolio of sample campaigns or designs. For this, an internship with an ad agency or film production house will help a lot

Possible Institutes:

• Film and television institute of India, Pune
• Asian Academy of Film & TV (AAFT), NCR
• LS Raheja School of Art
• Benaras Hindu University
• Srishti School of Art, Design and Technology
• Australian Academy of design, Melbourne
Please note: The list of Institutes are indicative and not exhaustive.

Expected Pay:

In films, you earn no pay during your training period. After the training, you may expect Rs 1.500 a day or per episode as an assistant.
Entry Level: a fresher could expect about Rs 10,000 pm
Middle Level: An art director earns about Rs 4 lakh per film or about Rs 5,000 per episode for a serial in the world of advertising.
Higher Level: An art director’s salary would vary as per the firm, his skill set and experience.
Please note: The salary levels mentioned here are indicative from our secondary research. Actual pay may vary from organization to organization and also from region to region.